There is no need to think of the reasons it might be beneficial for Flipboard to bring local information and news to its subscribers. Professional news sources focused on local communities have seen their numbers in decline for quite a while.
The issue for me directly affects me. My home is a Bay Area suburb that-though far from being rural or small is a renowned local news desert. (It was the home of my own newspaper, however, I’ve not found evidence that it existed that followed 1993.)
In the past time, COVID-19 has added to the importance of local news. For instance, information about restrictions on retail sales due to the ailment. Natural catastrophes, as well as regional crises, have their own unique ways of generating news that is significant and local.
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In actuality, the whole local-news initiative was born of the necessity to ensure that its algorithms could be adapted to handle hurricane-related content. Harvey in 2017. The initiative “grew into ensuring there were other cities more than or less secure in the same way, which led to the launch of our local-news initiative last year,” says Flipboard Data Quality Analyst Marty Rose.
By the process of bringing together news and data from a variety of news sources, Flipboard can fill in those ever-increasing gaps that local news coverage has left. In addition to its AI technology, the company employs to categorize the reports it receives. Additionally, the company claims that its innovative Flipboard TV features, which began in February 2020, will prove beneficial since it gathers data that local TV stations produce.
The company widened its list of regional markets, which ranges from any number of markets, ranging from only a few dozen up to 1,000, it examined information similar to Nielsen’s list of more than 210 U.S. Media markets (known under the designation of Designated Marketing Areas, or DMAs) and the 392 metropolitan statistical areas designated as metropolitan statistical regions from the U.S. Office of Management and Budgets.
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It also ensured that the feeds could identify appropriate content that was more complicated than the location where they were released.
“Say that we’ve got a feed from Syracuse, New York,” says Rose. “It is the publisher who is based in Syracuse however, there could include articles on Syracuse that could originate from a newspaper such as that of the LA Times.”
The decision by the company to let users pick from a range of local news sources is a result of the challenges of finding out which areas they’re concerned about. Anyone who sees the Syracuse report “may not realize there’s one for Utica and is located in the state of New York,” Rose says. Rose.
“But maybe that’s something you’re interested in due to your ability to travel to Utica at least once a month or reside somewhere else. Being able to perform the geo-radius of your current location and identify the local feeds that we have can increase the number of information available.”
What’s the issue with Flipboard? It’s all about engagement. Anything that makes users more likely to use the app is advantageous for its business model which is based on advertisements. It’s also advantageous to users to think about posting their location on Flipboard since Flipboard uses location information to help target ads.
Gottesman affirms Flipboard doesn’t provide or sell any data about the location of a user and uses just a “Zip-code-level” concept of where you are located in order to provide information about your local area: “We’re not Google Maps. We don’t need to tell you where exactly your street.” He also states that the company does not do this solely for self-interest and that there’s more that can be revealed in the near future.
“The release we released in the past year, you could consider phase one,” the man adds. “This is what I call Phase 2 and. It’s an investment for the long term. Flipboard is aware of the importance of local content to the user, the democratic society, and the political system. We will continue to invest in it.”